Primark

Diversity & Inclusion campaign videos. Primark commissioned a series of engaging videos to launch their global Diversity & Inclusion programme across the business, built around three key pillars – Be Curious, Be Accountable and Be the Change. Project developed from the ground up: concepting, storyboarding, voiceover production, and full creation in Premiere Pro and After Effects. The videos were translated into seven languages for global use. The animation of the simple shapes offered flexibility to represent a wide range of people and perspectives authentically, without relying on sourced footage.

D&I learning module featuring videos and interactive content

Diversity & Inclusion at Primark

Diversity & Inclusion: Diving into definitions

Diversity & Inclusion: What can I do?

Animated content to communicate concepts

Storyboards

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